Denny’s Daily Zinger: Note to Carbonite – Hire a Copywriter and Fire Pete Lamson
One of the Carbonate emails that scared the hell out of Denny.
The second Carbonate email that scared the hell out of Denny.
I have entrusted the contents of my entire computer to Carbonite on an ongoing basis.
For $59 a year, Carbonite acts as a backup service. If a Malaysian Air jetliner crashes into my house—and I’m somewhere else at the time—I sleep at night knowing my life’s work is in the Carbonite cloud.
I no longer sleep easy after two scary-as-hell emails from Carbonite:
1. Don’t let your 0 files go unprotected – Subscribe now
You currently have 0 files on your computer … backed up with Carbonite. Subscribe NOW
2. Our Error, Our Apologies
I am writing as a follow up to an email you may have received this morning suggesting you have no files backed up with Carbonite. This email was sent in error, resulting from a customer communications mistake. If you are an active subscriber, at no point was your account or stored data affected.
We apologize … blah, blah, blah.
Best Regards, Pete Lamson SVP, Sales & Marketing
Takeaways to Consider
- The line: “If you are an active subscriber …”
- What the hell do you mean, “IF you are an active subscriber”???
- Don’t you KNOW I’m an active subscriber???
- Why is your text in unreadable light gray?
- Fire your incompetent web designer.
- Now I’m really scared of Carbonite. Just received a third email:
SUBSCRIBE TODAY: Keep your 0 files protected
Time is running out.
Subscribe now to keep your files protected.
- Carbonite cannot be trusted with data.
- What to do?
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