Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: Investor Creates Bogus PAC

May 14, 2014 By Denny Hatch
3
Get the Flash Player to see this rotator.
 
Last week, a story broke about the Senate Banking Committee looking to phase out Fannie Mae and Freddie Mac, those government-sponsored agencies that guarantee home mortgages.

Fannie and Freddie backed the home loans of millions of borrowers with lousy credit histories. The result: the $817 billion bailout by the federal government back in 2008.

Enter Bruce Berkowitz
Berkowitz of the Fairholme Capital Management Mutual Fund has big bucks invested in Fannie and Freddie. If the two disappear, so will Fairholme's money.

So Berkowitz has financed a coalition of the frightened.

Its mission: To keep Fannie and Freddie alive. The website—United for American Home Ownership—went live last Tuesday, along with full-page ads in The New York Times and The Wall Street Journal.

The public is made to believe this kumbaya political action committee is about Chevrolets, motherhood, apple pie and love of home ownership and family. 

However, no mention is made anywhere of the lurking Bruce Berkowitz and Fairholme Capltal—desperate to cover their asses.

Particularly galling is the paragraph:

United for American Homeownership (UAH) is calling on Congress to help the American economy continue its comeback—to keep America's housing market in the hands of professionals, not politicians and the big banks. [Boldface mine.]

Keep it "in the hands of the professionals" who damn near destroyed the world economy?

I may barf.

Takeaways to Consider

  • United for American Homeownership is a big fat lie.
  • "Nobody ever went broke underestimating the intelligence of the American public." —H. L. Mencken

Denny Hatch 's new book is "Write Everything Right!" Chip Fichtner writes, "Denny: Almost through it. Great as always. Question: With any good book I like to buy a dozen and give to friends and employees. Should I buy direct through you or from Amazon?" Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at dennyhatch@yahoo.com.

 
3

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: