Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: Can You Bring Back a Dead Brand?

January 29, 2014 By Denny Hatch
1
Get the Flash Player to see this rotator.
 
A catalog that keeps dead brands alive—memories of your grandparents' childhood—is Voice of the Mountains, published by the Vermont Country Store.

 Among the stuff they sell:

Plus slews more oldies and goodies.

Newsweek Redux?
Back in the very early days of this blog, I wrote a piece on the founding of Time Magazine in 1923. It launched the great Henry Luce empire of Time, LIFE, Fortune and Sports Illustrated.

Ten years later, Newsweek was born. For nearly 80 years, Newsweek was second banana. In 2010, DailyBeast.com editor Tina Brown announced a merger with Newsweek. At the end of 2012, Newsweek ceased its print edition. The business model could not work.

Poof!

Tina Brown done gone. Disappeared—from Daily Beast, from Newsweek, from publishing.

Astonishingly, in December 2013, Newsweek editor Jim Impoco announced a return to print. "It's going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is," Mr. Impoco said. "We see it as a premium product, a boutique product."

Christine Haughney wrote in The New York Times:

Mr. Impoco said in an interview that Newsweek would depend more heavily on subscribers than advertisers to pay its bills—and that readers would pay more than in the past.

My take: If you believe people will pay a premium price for week-old news in print, you also believe in the tooth fairy.

 
1

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: