Denny’s Daily Zinger: Are You Spiking Your Customers in the Eye?

Philadelphia is a sports-crazy city.
My wife Peggy and I used to go to a Phillies baseball game two or three times a year.

Comcast/NBC has the Phillies’ TV rights. Now all Phillies games are blacked out to Dish Network and DirecTV (which we have) subscribers.

I occasionally listen to Phillies games on the radio while doing crosswords.

The Phillies are hurting bad.

From 2008 to 2012, the Phillies were hot. All games at the new Citizens Bank Park were sold out.

Now the Phillies are a combination of wildly overpaid, injury-prone aging men and inexperienced, error-prone kids. Their Win-Loss record stinks.

Attendance is off 30 percent—16,277 empty seats on average. Average ticket price of $50 means $813,850 lost per game, or $65 million lost revenue a year over 80 home games.

Plus lost parking and concession business.

I no longer know what the players look like and have no emotional connection to the team. What’s more, I won’t spend $125 x 2 knowing the team will go hitless and lose.

This must be true for many DirecTV and Dish customers.

The Great American Pastime
Across the Delaware River is Campbell (as in soup) Field—a charming little venue where the Camden Riversharks entertain. There tickets average $10. Fans are close to the action. Food and parking are cheap. Intimate and fun.

The deal with Comcast equates the Phillies to the mythical Oozlum bird that flies in ever decreasing circles until it disappears up its own cloaca.

Comcast and the Phillies are nuts.

Denny Hatch’s new book is Write Everything Right! Bob Schwarztrauber writes, “Veteran writer Denny Hatch has mastered the writing business. It is your good fortune and mine that he has come out with a brand new book that will help us avoid making time-wasting, profit-wasting mistakes when we write. His book is titled, “Write Everything Right!” You need this book if you are serious about writing and getting paid well for it.” Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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