Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: Are You Spiking Your Customers in the Eye?

May 28, 2014 By Denny Hatch
Get the Flash Player to see this rotator.
 
Philadelphia is a sports-crazy city.

My wife Peggy and I used to go to a Phillies baseball game two or three times a year.

Comcast/NBC has the Phillies' TV rights. Now all Phillies games are blacked out to Dish Network and DirecTV (which we have) subscribers.

I occasionally listen to Phillies games on the radio while doing crosswords.

The Phillies are hurting bad.

From 2008 to 2012, the Phillies were hot. All games at the new Citizens Bank Park were sold out.

Now the Phillies are a combination of wildly overpaid, injury-prone aging men and inexperienced, error-prone kids. Their Win-Loss record stinks.

Attendance is off 30 percent—16,277 empty seats on average. Average ticket price of $50 means $813,850 lost per game, or $65 million lost revenue a year over 80 home games.

Plus lost parking and concession business.

I no longer know what the players look like and have no emotional connection to the team. What's more, I won't spend $125 x 2 knowing the team will go hitless and lose.

This must be true for many DirecTV and Dish customers.  

The Great American Pastime
Across the Delaware River is Campbell (as in soup) Field—a charming little venue where the Camden Riversharks entertain. There tickets average $10. Fans are close to the action. Food and parking are cheap. Intimate and fun.

The deal with Comcast equates the Phillies to the mythical Oozlum bird that flies in ever decreasing circles until it disappears up its own cloaca.

Comcast and the Phillies are nuts.

Denny Hatch's new book is Write Everything Right! Bob Schwarztrauber writes, "Veteran writer Denny Hatch has mastered the writing business. It is your good fortune and mine that he has come out with a brand new book that will help us avoid making time-wasting, profit-wasting mistakes when we write. His book is titled, "Write Everything Right!" You need this book if you are serious about writing and getting paid well for it." Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at dennyhatch@yahoo.com.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: