Denny’s Daily Zinger: I Care. eBirdseed Doesn’t.
In the winter months, I set up a birdfeeder on the back patio.
My supplier is eBirdseed.com.
When snowstorm Hercules hit with 8 inches of snow on Jan. 3, my first task at 6 a.m. was to shovel space around the birdfeeder and check the supply of sunflower chips and hearts. I care about my little friends.
I was low on birdseed. I had ordered 40 pounds in late December and received an email telling me the order was received and shipped.
I went to eBirdseed.com so I could email a query about the order status. On the eBirdseed website, I could not find a customer service rep to contact.
I am a write guy, not a talk guy. I hate telephones. I hate making a call and getting a recording. I despise telephone reps—robo and live. When forced to call a company—be it Verizon or eBirdseed—I get a knot in my gut. But I gritted my teeth and dialed eBirdseed.
A live person finally came on the line. She would forward the message to the order department and someone would look up the order and call me back.
I told her I did not see a place on the website where I could email a customer service rep with a question.
“That’s right,” she said.
Takeaways to Consider
- It is imperative to make customer interaction a comfortable experience—choice of phone, fax, mail or email.
- No eBirdseed response by the end of the day.
- I care. eBirdseed doesn’t.