Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: I Care. eBirdseed Doesn’t.

January 16, 2014 By Denny Hatch
1
Get the Flash Player to see this rotator.
 
In the winter months, I set up a birdfeeder on the back patio.

My supplier is eBirdseed.com.

When snowstorm Hercules hit with 8 inches of snow on Jan. 3, my first task at 6 a.m. was to shovel space around the birdfeeder and check the supply of sunflower chips and hearts. I care about my little friends.

I was low on birdseed. I had ordered 40 pounds in late December and received an email telling me the order was received and shipped.

I went to eBirdseed.com so I could email a query about the order status. On the eBirdseed website, I could not find a customer service rep to contact.

I am a write guy, not a talk guy. I hate telephones. I hate making a call and getting a recording. I despise telephone reps—robo and live. When forced to call a company—be it Verizon or eBirdseed—I get a knot in my gut. But I gritted my teeth and dialed eBirdseed.

A live person finally came on the line. She would forward the message to the order department and someone would look up the order and call me back.

I told her I did not see a place on the website where I could email a customer service rep with a question.

"That's right," she said.

Takeaways to Consider

  • It is imperative to make customer interaction a comfortable experience—choice of phone, fax, mail or email.
  • No eBirdseed response by the end of the day.
  • I care. eBirdseed doesn't.

 
1

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: