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Nuts & Bolts: Eye on Privacy

Demystifying Encryption

October 2007 By Lou Mastria

The leading marketing trade associations already have endorsed encryption as a way to keep personally identifiable data secure. The Direct Marketing Association, the Interactive Advertising Bureau and leaders in the field of privacy know this simple step not only is good for marketers, but it also is good for building up consumer confidence in a world that seems to have a data breach every other day.

Is encryption the only way to make your data transfers safer? No, there are additional policies and procedures—such as limiting the amount of data collected to what is mission-critical—which each organization should contemplate with its partners and vendors.

But encryption is a relatively easy-to-implement, low-cost technological tool that can protect your customers, your organization and your brand by limiting the unauthorized use of data.

Lou Mastria, CIPP, is chief privacy officer and vice president of public affairs at NextAction Corp., a Westminster, Colo.-based provider of cooperative data solutions for multichannel retailers. He can be reached at (908) 363-0983, or by e-mail at lou.mastria@nextaction.net.
 

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FROM THE BOOKSTORE

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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