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Debunking the Myth That Search Engines Hate Duplicate Content

December 2, 2009 By Wendy Montes De Oca
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For example, you may have two pages on your site with virtually the same content. In most cases, Google notices this and ignores one of those Web pages. You will not get both of those listings in the search engine organic results—just one of them.
Keep in mind, Google will decide your pages are duplicates only if your (page titles and meta descriptions) are the same. So make sure each Web page on your site has unique, relevant tags with targeted keywords.
Now if you're concerned about Web pages on your site and its text "printer friendly version" hurting your Web site's SEO, simply block the search engines from spidering the print friendly version.
When you think about it, syndicating content is the SEO model of social sites (like Digg, Drop Jack, StumpleUpon, etc.) and article directories.
So make sure you understand the power of your content and how to syndicate it the right way before you hit the breaks on any search marketing efforts. Because doing nothing and not leveraging your content will actually hurt your site.
Wendy Montes de Oca is president of West Palm Beach, Fla.-based online marketing services consultancy Precision Marketing and Media. She can be reached at wendy@precisionmarketingmedia.com.
 

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Most Recent Comments:
Luis - Posted on November 11, 2009
this article explains a lot. i know myself, and many others have been under a false assumption about duplicate content...thanks for shedding light on the matter!
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Archived Comments:
Luis - Posted on November 11, 2009
this article explains a lot. i know myself, and many others have been under a false assumption about duplicate content...thanks for shedding light on the matter!