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Nuts & Bolts - Case Study : Club ABC Tours Finds ROI in VDP

November 2009 By Hallie Mummert
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With Magjak's expertise in one-to-one marketing and XMPie's PersonalEffect variable data production technology, the personalized self-mailer boasted a lower cost per piece than that of Club ABC Tours' typical catalog of trip options. And due to the effectiveness of the personalization strategy, the campaign proved not just successful overall but particularly profitable with current members.

"We were very happy with the results and the ROI," says Samuel. "We monitored the campaign carefully and tracked over $400,000 in revenue as a direct result of the campaign—all within four weeks."

Now a true VDP believer, Club ABC Tours is getting ready to deploy another VDP mail campaign with Magjak before year's end.


 

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