Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Nuts & Bolts - Web : Is 2013 the Year of the Cloud?

January 2013 By Heather Fletcher
Get the Flash Player to see this rotator.
 

Remember the first year mobile marketing was supposed to take hold? No? Well, get out the calendars. This is the year cloud computing is supposed to become mainstream and unite with mobile, according to Forrester's James Staten.

In his blog post for the Cambridge, Mass.-based research firm, Staten reports 10 survey results about cloud computing. In the Dec. 3 post, "2013 Cloud Predictions: We'll Finally Get Real About Cloud," Staten also notes: "According to the latest 'Forrsights Surveys,' nearly half of all enterprises in North America and Europe will set aside budget for private cloud investments in 2013, and nearly as many software development managers are planning to deploy applications to the cloud."

Here's how survey respondents believe marketers will treat the cloud:

1. Marketers will finally stop saying, "Everything is going cloud."

2. Cloud and mobile will become one.

3. Marketers will stop stressing about cloud service-level agreements.

4. Marketers will get real about cost modeling.

5. Infrastructure and operations will free the development teams to build apps in the cloud.

6. Marketers will get real about using the cloud for backup and disaster recovery.

7. Marketers will stop equating cloud with commodity (mass-produced, unspecialized product).

8. Marketers will stop equating cloud with Amazon Web Services.

9. Marketers will acknowledge that advanced virtualization is a good thing and, no, it's not a cloud.

10. Developers will awaken to: Development isn't all that different in the cloud.


 

Companies Mentioned:

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: