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Melissa Data helps Clairvoyix Customers Market Smarter

Clairvoyix saves over $100,000 annually with the Data Quality Suite

January 20, 2009

La Quinta Inns and Suites recently reported record growth during their third quarter. A key driver in that growth is brand marketing initiatives that are database dependent. Schmitt believes that his company's use of Melissa Data's data verification technology and enhancements services helps Clairvoyix deliver a superior database marketing product to clients such as La Quinta, and the results speak for themselves.

Clairvoyix uses Melissa Data's complete Data Quality Suite, a collection of four components: Address Object; Phone Object; Email Object; and Name Object to verify, correct and standardize its clients' customer data. Schmitt noted that in its first year using Melissa Data, his company saved more than $100,000 in consumer data hygiene costs.   

ABOUT CLAIRVOYIX
Clairvoyix is a full-service direct marketing company with a core-competence in database marketing and marketing automation solutions. Delivered as a Software as a Service, the company's database - known as the Clairvoyix Knowledge Factory - is the foundation for fully integrated, cross-media targeted marketing. Clairvoyix directly supports direct mail, e-mail, web and mobile campaigns. From customer data hygiene and data enhancement to analytics and campaign execution, the company offers a complete targeted marketing solution for clients of all sizes.    

ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA's List & Database Council. For over 23 years, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).
 

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FROM THE BOOKSTORE

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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