Change Your Mailing Frequency

September 2005

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Your buyer file is your most important asset. Profit comes from remailing those buyers with higher response and lower mailing costs. Determine your correct frequency by segment, and see results soar.

—Michelle Farabaugh, partner, LENSER

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Affiliate Marketing	B-to-B
Branding	Call/Contact Centers
Copy/Creative	CRM
Database Marketing	Data Security/Privacy
Direct Mail	DRTV
E-commerce	E-mail
Envelopes	Fulfillment
Fundraising	Hiring/Training
Insert Media	International
Lead Generation	Legislation
Lists	Mobile
Multicultural	Paper
Payment Processing	Postal
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Trade Associations-Trade Shows	Web Design

Change Your Mailing Frequency

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