Can Marketers Find New Customers Using Facebook Hashtags?August 1, 2014 By Joe Dysart
Inbound marketing: The sheer spectrum of possibilities for lead generation can be daunting. Do you know what it takes to tap into today's top marketing channels? To help readers benchmark their knowledge and get on the right track, we asked industry experts what they saw as the seven most important questions about around inbound marketing today, and how marketers should answer them.
Can I find new customers on Facebook using Facebook hashtags to join and create conversations there?
a. No, hashtags are the domain of Twitter.
b. Facebook has been talking about hashtags, but has not implemented them so far.
c. Facebook hashtags enable you to join and create conversations with many people on Facebook you'd never meet any other way.
d. Hashtags on Facebook only get in the way of conversations.
Answer: c. Facebook hashtags enable you to join and create conversations with many people on Facebook you'd never meet any other way.
Yes, Facebook began offering this capability last summer, and a number of marketers have been using the capability to make new contacts and drum up new business.
Essentially, Facebook allows anyone to categorize a conversation they're having on the social network by using a simple hashtag (#) and keyword in their post.
Log onto Facebook and type #InternetMarketingAustin in Facebook's search box, for example, and you'll be presented with all the posts on Facebook coded with that hashtag/keyword.
Got something to say about the topic? Simply write a post that includes #InternetMarketingAustin, and voila, your company is now part of the conversation.
For a quick overview on hashtag marketing, check out the free "Quick Start Guide to Hashtags." Facebook also has its own guide to using hashtags on its network.
"Hashtags make it easy to find, follow and join online conversations about the topics that you care about," summarizes Lauren Thomas, campaign manager at Norcross, Ga.-based Web marketing firm Digital Sherpa.