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Brian Kurtz's Top 15 Copywriting Books

March 17, 2014 By Thorin McGee
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Where can you go for the best tips on direct response copywriting? Brian Kurtz, executive vice president of Boardroom Inc., rattled off a lot of good advice during his keynote presentation, "Dinosaurs & Cowboys: Direct Marketing Secrets Every Marketer Needs to Know Whether You Are Selling Online, Offline or Both." One of the points he covered was a list of best, most enlightening books of copywriting.

We didn't have a slide for that list, though, and many audience members asked to see the list so they could check the books out. Here is that list, Brian Kurtz's top picks for copywriting tips, along with links for more information on each of them.

BEST BOOKS ON COPYWRITING - FROM BRIAN KURTZ

  1. Scientific Advertising & My Life in Advertising by Claude Hopkins
  2. Tested Advertising Methods by John Caples
  3. Ogilvy on Advertising by David Ogilvy
  4. How to Win Friends & Influence People by Dale Carnegie
  5. Breakthrough Advertising by Eugene Schwartz
  6. How to Write a Good Advertisement by Vic Schwab
  7. The System Club Letters by Ken McCarthy
  8. Cash Copy by Jeffrey Lant
  9. Confessions of an Advertising Man by David Ogilvy
  10. The Magic Words That Bring You Riches by Ted Nicholas
  11. The Secret to Selling Anything by Harry Browne
  12. Ultimate Sales Letter by Dan Kennedy
  13. How to Write Sales Letters That Sell by Drayton Bird
  14. Robert Collier Letter Book by Robert Collier
  15. Write Everything Right by Denny Hatch

 
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FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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