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Brian Kurtz's Top 15 Copywriting Books

March 17, 2014 By Thorin McGee
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Where can you go for the best tips on direct response copywriting? Brian Kurtz, executive vice president of Boardroom Inc., rattled off a lot of good advice during his keynote presentation, "Dinosaurs & Cowboys: Direct Marketing Secrets Every Marketer Needs to Know Whether You Are Selling Online, Offline or Both." One of the points he covered was a list of best, most enlightening books of copywriting.

We didn't have a slide for that list, though, and many audience members asked to see the list so they could check the books out. Here is that list, Brian Kurtz's top picks for copywriting tips, along with links for more information on each of them.


  1. Scientific Advertising & My Life in Advertising by Claude Hopkins
  2. Tested Advertising Methods by John Caples
  3. Ogilvy on Advertising by David Ogilvy
  4. How to Win Friends & Influence People by Dale Carnegie
  5. Breakthrough Advertising by Eugene Schwartz
  6. How to Write a Good Advertisement by Vic Schwab
  7. The System Club Letters by Ken McCarthy
  8. Cash Copy by Jeffrey Lant
  9. Confessions of an Advertising Man by David Ogilvy
  10. The Magic Words That Bring You Riches by Ted Nicholas
  11. The Secret to Selling Anything by Harry Browne
  12. Ultimate Sales Letter by Dan Kennedy
  13. How to Write Sales Letters That Sell by Drayton Bird
  14. Robert Collier Letter Book by Robert Collier
  15. Write Everything Right by Denny Hatch



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