BlueConic Monitors Social Conversations for Engagement

Company: GX Software, a global provider of online marketing software

Product/Service: BlueConic, a customer-driven online engagement tool

What it Does: Allows marketers to engage in individual dialogues through social and mobile channels in order to increase engagement and customer lifetime value. BlueConic also uses corporate and e-commerce sites, blogs, forums, self-service portals, and campaign sites to learn from and interact with individual visitors to deliver a unified experience in order to increase customer engagement through these same channels.

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