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Big Data vs. Actionable Data: 2 Steps for Capturing the Information You Need

February 20, 2013 By Wayne Townsend
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Wayne Townsend is CEO of Boston-based email and cross-channel database marketing software and services provider ClickSquared. Reach him at wtownsend@clicksquared.com.
 

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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