Denny’s Daily Zinger: Be a Niche Entrepreneur! Make Money. Get Noticed.August 25, 2014 By Denny Hatch
As readers of this cranky publication may remember, in 1984, Peggy and I started WHO'S MAILING WHAT!
The newsletter and archive service were aimed at a niche—junk mailers and copywriters.
Our 30th anniversary is this coming October.
"I think maybe I would like to start a business."
These 10 words are frequently uttered by newly-minted MBAs who have knowledge of business but no job.
My advice: become a niche entrepreneur.
Where I collected junk mail, Gary collects antique toilets and sells the parts to house fixer-uppers.
In my massive private archive, I have an idea file of niche entrepreneurs. Here are offbeat ideas that might start MBAs' creative juices flowing:
• Fredrik Hjelmquist, CEO of Pause. His product, $31,228,00-and-up coffins rigged with stereo sound systems to play music forever. "Hi-fi is my biggest passion in life and I will take it to the grave."
• Tom Szaky, founder of TerraCycle—plant food made from worm poop.
• Andy Cavanagh, America's foremost baker of Holy Communion wafers for Catholic and Protestant churches.
Takeaways to Consider
- If it's a true niche, you'll have no competition.
- "Imitation is the sincerest form of collective stupidity." —Bill Munro
Denny Hatch's new book is "Write Everything Right!" Pat Friesen writes, "This book is guaranteed to help you fine-tune your writing skills, whatever you write. Denny's wit and craftsmanship as an experienced writer/author shine through on every page." Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at firstname.lastname@example.org.