Audits help marketers keep their fulfillment programs in optimal shape : By Hallie Mummert : Target Marketing

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	Oct  1, 2008
	
			Continuous Improvement - By Hallie Mummert
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			Over time, fulfillment programs can grow complicated and unwieldy, becoming less efficient if marketers do not carefully assess the impact of incremental changes to materials and processes. To keep a program running in Olympic form, marketers should invest in regular audits that take into account the full spectrum of operations and materials needed to achieve the desired goal - balancing cost with response.
		
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	http://www.targetmarketingmag.com/article/audits-help-marketers-keep-their-fulfillment-programs-optimal-shape-160120_1.html
	
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Continuous Improvement By Hallie Mummert

E-mail this story to a friend/colleague...

Continuous Improvement
By Hallie Mummert