Audits help marketers keep their fulfillment programs in optimal shape : By Hallie Mummert : Target Marketing

Moroz concludes: "The whole mantra is one of continuous improvement. If you look at [fulfillment] as a whole marketing supply chain ... if you get through each of [the key] elements on a rotating basis, tackling each one every year to two years, doing it continuously ... that's where you see your biggest gains."