Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing

January 2008

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About What’s Working NOW
What’s Working NOW is a training and development and event production company headquarter in Columbus, Ohio. What’s Working NOW offers education and training and special events that connect marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its marketing partners program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What’s Working NOW! online and offline events.

For more information please contact:
Ernest Nicastro
Founder/Principal
What’s Working NOW
Ph: 614.747.2256
enicastro@whatsworkingnow.net
http://www.whatsworkingnow.net

About Conference Call University
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at http://www.CCULearning.com.

About DM2-DecisionMaker
DM2-DecisionMaker® (dm2decisionmaker.com) is direct marketing to decision makers. DM2 is a business-to-business marketing service provider and list manager that connects marketers with decision makers through ROI-based marketing services including multi-channel list rental, lead generation and qualification, event marketing services, expert research panels, and custom marketing programs.

Media Contact
Mary Miller, Sr. Marketing Manager
DM2-DecisionMaker
+1.630.288.8312
mary.miller@dm2decisionmaker.com

About Arthur Middleton Hughes
Arthur Hughes serves as vice president / Solutions Architect, for KnowledgeBase Marketing. Arthur is also Senior Strategist at e-Dialog, a major email marketing firm in Lexington, MA, and London UK. In this role he is responsible for creating database marketing, strategic and analytic solutions for major American companies. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past twenty years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.

A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd.Ed. (McGraw Hill 2005) and The Customer Loyalty Solution (McGraw Hill 2003).

Arthur is the founder of The Database Marketing Institute, Ltd. Through the Institute, he gave 28 two day seminars on Database Marketing from 1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates of the Institute’s training include 1,200 senior marketers from major US corporations. The Institute’s website is www.dbmarketing.com.

Arthur’s articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Malaysia and Portugal.

Arthur may be reached at 954-767-4558 or arthur.hughes@kbm1.com.