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ARGI Focus helps Bobit Business Media

April 2008
Reader-service cards have been losing their power for a number of years. Magazine readers have shifted their mode of communication with advertisers from the cards to 800 numbers, e-mail and Web sites. Consequently, some magazine publishers have lost the ability to claim those sales leads for each advertiser. Bobit Business Media has found a solution: reader-service system ARGI Focus.

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<i>The Business of Database Marketing</i> covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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