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Denny's Daily Zinger: Are Your Data Safe and Your Employees Loyal?

February 14, 2014 By Denny Hatch
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What triggered this column was The New York Times headline: "U.S. Debates Drone Strike on American Terrorism Suspect in Pakistan."

Was this an official leak? If so, why?

The American target was tipped off. U.S.-Pakistani relations were not helped.

Worse were the Edward Snowden leaks.

How'd They Happen?
In 2012, 1.4 million federal public and private employees had top-secret security clearances.

Two bad apples out of that 1.4 million—Army Pfc. Bradley Manning and Booz Allen's Ed Snowden—were a minuscule percentage.

The damage is incalculable.

Questions About Your Organization
All your co-workers have knowledge of your business—customers, suppliers, revenues, M.O., test results and corporate secrets. This is their stock-in-trade.

On the job hunt, what do they share with recruiters?

When they leave, what will go with them?

Do you have a "need to know" policy?

Have you thought about it?

If not, why not?

Denny Hatch  is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be "Write Everything Right!" Visit him at or contact him at


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