Database: Data Prep

Are you ready to support personalized marketing?

Virginia Tech’s 2009 annual appeal leveraged variable data that tied in to milestone reunion events for several classes. Working with direct marketing production firm EU Services, the university developed a yearbook-themed brochure with personalization based on name, graduation year, school of study and giving history (Class of 1994, College of Engineering shown here).

Virginia Tech’s 2009 annual appeal leveraged variable data that tied in to milestone reunion events for several classes. Working with direct marketing production firm EU Services, the university developed a yearbook-themed brochure with personalization based on name, graduation year, school of study and giving history (Class of 2004, College of Science shown here).