Are You a Good Marketer?
May 2007
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Marketers can use their own good upbringing (e.g., honesty in front of the cookie jar) as a way to stand out from thine enemy, by noting that the other guys have bad habits that get in the way of their being open to their customers (who should be yours).
—excerpted from “Punk Marketing,” (Collins, March 2007, $25.95) by Richard Laermer and Mark Simmons; for more www.harpercollins.com
—excerpted from “Punk Marketing,” (Collins, March 2007, $25.95) by Richard Laermer and Mark Simmons; for more www.harpercollins.com
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