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Are Facebook's Paid 'Likes' a Fraud?

February 12, 2014 By Thorin McGee
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Does "buying" Facebook likes just force you to buy more Facebook promotion?

Most marketers know you can buy Facebook likes for your business page; Facebook even sells them to you. When you "buy likes," what really happens is Facebook runs ads across its network to the audiences you targeted, and a percentage of them will decide to like your page. Seems legitimate, right?

Well, Derek Muller, owner of the Veritasium YouTube channel, did some experimenting and research, and he doesn't think so. Muller doesn't just think those likes are fraudulent, he thinks they actually force you to buy even more promotion from Facebook just to get your pages read by you own legitimate audience.

Is Muller right? Watch the video below for his full explanation. Then let us know what you think in the comments. Have you tried buying Facebook likes? If so, how did that work out for you?

 


 

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