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Archive Observations: A Good Time To Look Back

January 2009 By Paul Bobnak, Archive Director, Who's Mailing What! Archive
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The Southeastern Legal Foundation is blunt in its letter: "These men deserve medals for their heroic action" (Archive code #601-546647-0810). Likewise, American Border Patrol charges that the prosecution sends the wrong message, "Demoralizing our U.S. Border Patrol and undermining their ability to secure our borders" (Archive code #601-711907-0810). And, the Liberty Committee warns that "These men may not survive long where they are" (Archive code #601-698339-0810). All three campaigns mailed in #10 OSEs and included petitions to the President and Congress. Instead of a specific bill or general policy shift, however, all demanded a full pardon.

These efforts, as well as lobbying by politicians in both major parties, apparently had some effect. On January 19, 2009, as one of his last actions in office, President George W. Bush commuted (not pardoned) the sentences of the two agents.

Grand Control Update & Profile

The newest Grand Controls (controls in the mail for three or more years) added to the Archive in October include mailings by the American Jewish Committee (Archive code #609-173002-0810), Amnesty International (Archive code #601-171583-0810), AMVETS (Archive code #601-174060-0810), Boy Scouts of America (Archive code #613-174418-0810), CARE (Archive code #171594-0810), Progressive Insurance (Archive code #420-638121-0810) and San Diego Rescue Mission (Archive code #611-704142-0810).

The Grand Control for I.D. magazine, in the mail since at least June 2004, positions it as the authority in covering the world of product design. Mailed in a 6" x 9" envelope, a Johnson Box on the two-page letter stands out with a yellow highlighter-type background and a boast: "Many of the world's best designers start with I.D. And end up in I.D." It goes on to describe the magazine's role as an authority on excellence in the field, and even claims that a subscription is a "career imperative." Those words are supported by a brochure that folds out to 11" x 17". The panels show various products covered in past issues, paying special attention to new concepts and materials, environmental trends and digital technology. A small insert notes that the annual review issue, when sold separately on newsstands, costs more than the subscription itself would. Although the copy in this package has changed little over the years, the photos used on the OE, brochure, order form and insert all show updated products and pages from recent issues (Archive code #205-177599-0810).


 
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COMMENTS

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Most Recent Comments:
Paul Bobnak - Posted on January 22, 2009
Hi Tom: Thanks for your question. The BSA Grand Control is not a snap-pack. Rather, it uses a #9 OE, with a handwritten-type font address area, and a photo of 2 uniformed scouts standing beside an American flag.It's a special appeal mailed to past donors. The short letter includes a perfed form declaring support for the Boy Scout Oath. The back of the letter and the non-address side of the OE reinforce the themes of Scouts upholding traditional values.
Tom Meyer - Posted on January 22, 2009
What does the Boy Scouts of America mailer look like? (Archive code #613-174418-0810). Is it a snap pack? I may have designed and written it.

Can someone please send me a thumbnail of the envelope?

Thanks,

Tom Meyer
727-568-9566
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Archived Comments:
Paul Bobnak - Posted on January 22, 2009
Hi Tom: Thanks for your question. The BSA Grand Control is not a snap-pack. Rather, it uses a #9 OE, with a handwritten-type font address area, and a photo of 2 uniformed scouts standing beside an American flag.It's a special appeal mailed to past donors. The short letter includes a perfed form declaring support for the Boy Scout Oath. The back of the letter and the non-address side of the OE reinforce the themes of Scouts upholding traditional values.
Tom Meyer - Posted on January 22, 2009
What does the Boy Scouts of America mailer look like? (Archive code #613-174418-0810). Is it a snap pack? I may have designed and written it.

Can someone please send me a thumbnail of the envelope?

Thanks,

Tom Meyer
727-568-9566