Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Amazon’s Publishing Monopoly: I Love It!

And I adore the welcoming arms of 21st century technology!

July 1, 2014 By Denny Hatch
6
Get the Flash Player to see this rotator.
 

Goodbye, Amazon: We're Through!

There are still a few items I buy from Amazon because they're not easily available elsewhere, but I stopped buying any books, print or digital, from the company. What I knew of the predatory, proto-monopolistic practices of Amazon caused concern. I believe no single corporation should have as much control over the book market as Amazon clearly aims to seize. Books aren't generic, interchangeable products like toothpaste or flatscreen TVs, and in the long run readers, authors and publishers all benefit most from a genuinely diverse marketplace. —Laura Miller, Salon. May 20, 2014. Miller is the author of "The Magician's Book: A Skeptic's Adventures in Narnia"

At age 78, I probably have been involved in book publishing longer than any living person.

My father, Alden Hatch, was the author of 40-plus biographies and a slew of magazine articles.

My uncle, Eric Hatch, was a writer of screwball comedies, the most famous being My Man Godfrey. The 1936 film was judged by the American Film Institute as the 44th funniest movie of all time and Eric's screenplay was nominated for an Oscar in 1937.

From my babyhood, the house was a continual parade of authors, publishers and agents. My entire career has been in books—as a book publicist, book traveling salesman for Library Journal, book marketer, book club director and author.

Amazon a Monopoly? Yes! It's a Godsend!
For the first 60 years of my life, book publishers and agents were a clique of self-styled literary connoisseurs. Newbie authors were regarded with disdain. The stack of unsolicited manuscripts in the assistant editor's office was sneeringly referred to as the "slush pile."

Under Depression-era rules of the game, all print titles were (and are) returnable for full credit. Everything is on consignment. This means publishers are bankers not only to authors, but booksellers and wholesalers.

Forty percent of all printed books are returned for full credit. Most are trashed. Print publishing of books is a truly sick business model.

Until Amazon came along, the typical book had a lifespan of three months, whereupon it was yanked off shelves nationwide to make room for new inventory. It became a "remainder," offered on distress tables for a buck or two.

A few copies were kept for the publisher's "backlist" stock, while the rest were disposed of.

 

Companies Mentioned:

6

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: