ALC Acquires the MKTG List Management Division
January 2008
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PRINCETON, NJ –January 25, 2008 – ALC announced today that it has acquired the List Management Division of MKTG Services. As of Monday, January 28, all list and data properties formerly managed by MKTG will be available through ALC Data Management.
“We’re all very excited about this acquisition,” said ALC Chairman and CEO, Donn Rappaport. The latest in a series of strategic acquisitions, MKTG represents a dynamic portfolio of high caliber marketers. “We believe that each of the MKTG clients we bring over will benefit greatly from our aggressive, innovative approach to maximizing the value of their marketing data,” he stated. “Our state-of-the-art sales, marketing, operational, and financial infrastructure is primed to swiftly accommodate this type of dramatic growth.”
The MKTG portfolio includes more than eighty list management accounts, all highly synergistic with ALC’s existing blue chip roster. They include The Saturday Evening Post, F&W Publications, Wilson Quarterly, Harvard University Press, and Telecharge, among others.
“We’re equally excited about the MKTG staff that will be joining our team,” added Lori Magill-Cook, ALC Executive Vice President, who will oversee the business.
Kerry Fischette, a 13 year MKTG veteran, in particular, embodies the attributes ALC looks for in a senior account manager. According to Ms. Magill-Cook, “Ms. Fischette is smart, pro-active, and totally committed to her clients.” Ms. Magill-Cook also describes Ms. Fischette as “forward thinking” in that she’s “always finding new ways to drive data marketing revenue to her clients’ bottom line. Plus, she’s built an incredibly strong network of client, broker and mailer relationships.”
Billie Risser is another MKTG employee that will be welcomed at ALC. “She’s extremely diligent”, explains Ms. Magill-Cook, “a phenomenon at securing new tests, especially from secondary markets. She’s also extremely organized and responsive to the needs of the marketers and brokers who are customers for her clients’ data.”
The former MKTG account team is “thrilled” with the development. “ALC is simply the best data manager in the business,” states Ms. Fischette. “To be able to bring ALC’s unique marketing and sales expertise, as well as its expanded services–its research and analytic capabilities, profiling and modeling, e-mail acquisition and monetization, partnership marketing, leading-edge data processing, and more–to our clients is a dream.”
According to Mr. Rappaport, this is an ideal acquisition for ALC. “It’s a great fit in terms of size,” he explains. “But more importantly, both the clients and the employees really want to be with us, which makes it a win for everyone involved. I have every expectation that it will prove to be as successful for us as our Novus acquisition was.”
“We’re all very excited about this acquisition,” said ALC Chairman and CEO, Donn Rappaport. The latest in a series of strategic acquisitions, MKTG represents a dynamic portfolio of high caliber marketers. “We believe that each of the MKTG clients we bring over will benefit greatly from our aggressive, innovative approach to maximizing the value of their marketing data,” he stated. “Our state-of-the-art sales, marketing, operational, and financial infrastructure is primed to swiftly accommodate this type of dramatic growth.”
The MKTG portfolio includes more than eighty list management accounts, all highly synergistic with ALC’s existing blue chip roster. They include The Saturday Evening Post, F&W Publications, Wilson Quarterly, Harvard University Press, and Telecharge, among others.
“We’re equally excited about the MKTG staff that will be joining our team,” added Lori Magill-Cook, ALC Executive Vice President, who will oversee the business.
Kerry Fischette, a 13 year MKTG veteran, in particular, embodies the attributes ALC looks for in a senior account manager. According to Ms. Magill-Cook, “Ms. Fischette is smart, pro-active, and totally committed to her clients.” Ms. Magill-Cook also describes Ms. Fischette as “forward thinking” in that she’s “always finding new ways to drive data marketing revenue to her clients’ bottom line. Plus, she’s built an incredibly strong network of client, broker and mailer relationships.”
Billie Risser is another MKTG employee that will be welcomed at ALC. “She’s extremely diligent”, explains Ms. Magill-Cook, “a phenomenon at securing new tests, especially from secondary markets. She’s also extremely organized and responsive to the needs of the marketers and brokers who are customers for her clients’ data.”
The former MKTG account team is “thrilled” with the development. “ALC is simply the best data manager in the business,” states Ms. Fischette. “To be able to bring ALC’s unique marketing and sales expertise, as well as its expanded services–its research and analytic capabilities, profiling and modeling, e-mail acquisition and monetization, partnership marketing, leading-edge data processing, and more–to our clients is a dream.”
According to Mr. Rappaport, this is an ideal acquisition for ALC. “It’s a great fit in terms of size,” he explains. “But more importantly, both the clients and the employees really want to be with us, which makes it a win for everyone involved. I have every expectation that it will prove to be as successful for us as our Novus acquisition was.”
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