Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Academia’s Bozo Spammers

The arithmetic of SSOSS Marketing

December 17, 2013 By Denny Hatch
3
Get the Flash Player to see this rotator.
 

I received the following message in my Yahoo inbox:

Ross Thought in Action: New Research Relevant to You

The only Ross I know is Marji Ross, president of Regnery Publishing, and we haven't spoken in years. We know each other slightly and are not on each other's radar.

Normally I would scan and delete.

The word "Relevant" was the stopper. Okay, I thought, maybe these folks did some research and were sending me something of value. (Click on the link above or the image in the media player at right for what came up on my screen.)

The sender was Michigan's Ross School of Business. The headlines of the three lede articles:

"The Professional Life: Keep it That Way"
"Employees Might Cheat More for Less"
"Turning the Traditional Classroom its Head"

Also included: 29 hyperlinks. The first two were associated with the top story, "The Professional Life: Keep it That Way," and were simply "Read Article" and "Read Paper."

"Read Article" clicks through to the following:

THE PROFESSIONAL LIFE: KEEP IT THAT WAY
New research shows U.S. companies harbor a bias against overt displays of personal life at work.

ANN ARBOR, Mich. — The company holiday party — a time to relax and "be yourself," right? And the office desk — a space to personalize because you spend so much time there.

(Note: I work at home, not in an office. I am a lone wolf. The company holiday party is not relevant.")

The second hyperlink, "Read Paper", clicks through to the Wiley Online Library, displaying the paper cited within the article.

Still not relevant and still a waste of my time.

This Is SSOSS Marketing
SSOSS is my new acronym:

SHOVEL SHIT ONTO STRANGE SCREENS and see if anything sticks.

It is also known throughout the world as spam.

I had never heard of Ross and Ross had never heard of Denny Hatch.

The Ross people promised me relevance, and the entire message was irrelevant.

 
3

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: