A variable data mail program pays dividends to Charter Bank : By Hallie Mummert : Target Marketing

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	Jan  1, 2009
	
			Taking It Personal - By Hallie Mummert
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			When Charter Bank launched a retention program for its residential mortgage customers nearly three years ago, little did it know how significant this initiative would be in positioning the firm to weather one of the worst housing markets since the Great Depression.
		
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	http://www.targetmarketingmag.com/article/a-variable-data-mail-program-pays-dividends-charter-bank-401423_1.html
	
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Taking It Personal By Hallie Mummert

E-mail this story to a friend/colleague...

Taking It Personal
By Hallie Mummert