Cover Story : Taking It Personal

A variable data mail program pays dividends to Charter Bank

January 2009 By Hallie Mummert

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January 2009

Taking It Personal - By Hallie Mummert----------------------------------------------------------
When Charter Bank launched a retention program for its residential mortgage customers nearly three years ago, little did it know how significant this initiative would be in positioning the firm to weather one of the worst housing markets since the...
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http://www.targetmarketingmag.com/article/a-variable-data-mail-program-pays-dividends-charter-bank-401423/1
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