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A Step-by-step Approach to Variable Data Printing

February 2007 By Hallie Mummert

* Do I have a product or service that can leverage personalization? Companies that are having success with VDP include those in the entertainment, travel and membership sectors.

* Do I have and/or can I amass the depth of data to support VDP?

* Does my product or service have a high enough value, either on a lifetime basis or a single-transaction level, to support the increased costs with VDP?

If you answered yes to all questions, then your next step is obvious—investigate VDP now, while you still have a chance of beating your competitors to this tool.

Keith Goodman can be reached at (760) 431-7084.
 

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Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you





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A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.

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