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The Language of Service and Sales

Crutchfield embraces its Hispanic customer base with a full-feature Web site

May 2007 By Hallie Mummert
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While most marketers at this point are satisfied to provide their Hispanic customers with a shopping experience comparable to that enjoyed by their English-speaking customers, service-oriented Crutchfield is looking to raise the bar in serving this market segment. Witcombe was not at liberty to divulge any of the what’s or when’s of the marketer’s planned site enhancements, but she did confirm that Crutchfield has been researching features geared specifically to engage the Hispanic market and make Crutchfield its one-stop shop for consumer electronics.
 

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