Message & Media: Writing by the Numbers

8 tips on how to make your copy more engaging with numbers

The New York Life Insurance Company chooses to use two very specifc numbers to show exactly what the company has paid to beneficiaries—in this case “yesterday,” as well as year-to-date.

The Kansas State University Foundation effectively uses charts and graphs to convey why readers’ donations matter in the Spring 2013 issue of Good for K-State magazine.