Message & Media: When Less Is More

8 marketing scenarios that make more sense with shorter copy

This small 2 5/8” x 3 5/8” ad in the WSJ Magazine combines 28 words with the image of two internationally famous athletes and a QR Code that links the reader to an entertaining TV ad for Turkish Airlines.

Bock’s Steam Star uses a caption on the bottom of its postcard to alert recipients to the Cleaning for Cans promotion and give some clarification to its amusing photo.