Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Editor's Notes : 8 Free Integrated Marketing Lessons

September 2013 By Thorin McGee
Get the Flash Player to see this rotator.
 

What's the future of marketing? What can you do with augmented reality in direct mail and print marketing? How do you optimize print, email and marketing automation strategies to engage customers?

We can't necessarily fit every topic we want to cover in this monthly magazine. That's why we held an online event on Aug. 15: The Integrated Marketing Virtual Conference and Expo. The entire conference is now available for free, on-demand, at integratedmarketingconf.com.

It turned out to be a great show. Brian Solis delivered a keynote that lit up Twitter: "What's the Future of Marketing?" M.J. Anderson from Trekk presented a session on augmented reality that brought the house down, and Cyndie Shaffstall (whom you may have heard on our "Direct Marketing on a Shoestring Budget" webinars with Carolyn Goodman) helped marketers understand how to bring the various channels together with marketing automation for full lifecycle marketing.

We also had sessions from "Big Data" expert Devyani Sadh, PhD, of Data Square; Ethan Boldt from Direct Marketing IQ; Gary Hennerberg from Hennerberg Group; and Jude Hoffner from J. Schmid & Assoc. It was an all-star event.

Want to see what it was like? Just scan this page with Layar to watch a video clip from Brian Solis' keynote about how to communicate with today's connected, and distracted, customers. Or watch it here!

Then check out the whole show at integratedmarketingconf.com.


Marketing Strategy
“Tradition is the classic method of impact that can be implemented into many things; especially #directmail #marketing”
@ThreeDogLog, Twitter conversation with @HeatherFletcher on Aug. 6
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: