Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Social Media : #WhatIsTrending

7 ways to ensure you get lucky on social media

April 2014 By Les Kollegian
Get the Flash Player to see this rotator.
 

Every year, we try to be one social step ahead of the pack. Inventing a new hashtag that will catch on viral fire, like #TBT, is easier said than done.

Social media is a living organism, and it's anyone's guess how it will evolve. By January 2015, your mom may receive a coupon on Snapchat. (Whether or not she'll redeem it before it implodes is an entirely different story.)

If you are ready for a glimpse into the social future, look no further.

1. Forgo Facebook
In 2014, while Facebook remains a giant addictive platform, it will lack engagement. It's already showing signs of passive interaction: Click the app, scroll the wall, like here, like there, close. Sponsored posts and viral thought catalog articles reminiscent of the chain email (remember those?) replace personal status updates and photos that were once the very core of Facebook. Because of this, your message will get lost in the mix, unless you pay to promote.

Not to mention, Facebook has officially lost its cool factor in 2014. Perhaps because the 55-plus audience has grown by 80.4 percent during the past three years—hangover memes are a little less funny when parents can see them (bit.ly/1aoUCN9).

Consider building your presence on Google+ and LinkedIn, which offer a professional social setting where audiences are receptive to reading expert content and connecting with your brand.

Don't cut the cord on Facebook just yet. But know that in 2014, Facebook as your chief social platform will not suffice.

2. Live in the Moment
If you can plan your tweet in advance, it won't survive in 2014. Social media's competitive advantage is its ability to be instant; thus, extremely relevant. We've kicked and screamed and tried to share cool links at designated times through HootSuite. But the reality is, you've got to think on your feet.

To tweet or post in the moment, you must be aware of your audience's attention in real time: Are they watching the season finale of "Mad Men"? Embracing the "no pants subway ride"? Or are they glued to the president's "State of the Union" address? In 2014, brands will be rewarded for how clever and relevant they can be. Know your brand inside and out so you can respond instantly, while staying on-brand.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: