Email: 7 Ways to Increase Email Deliverability, Engagement and ROI

Prudential Investments uses embedded video in email to drive overall email engagement and increase whitepaper downloads describing complex services.

JetBlue ran an A/B split to test real-time countdown timers in a May 2014 promotional email. The test group generated a lift in orders by 13.1 percent in one of the carrier’s largest markets.

Pictured is an example delivery report showing inbox (green), bulk (yellow) and red (missing) email placement across a subset of ISPs. Deliverability monitoring services rely on a small bundle of controlled email addresses at each ISP to generate a representative view of overall inbox delivery.