Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

SEO : Sexy and You Know It

7 ways to seduce your customers and the search engines, too

October 2012 By Heather Lloyd-Martin
Get the Flash Player to see this rotator.
 

Have you been trying to seduce Google into giving your Web pages a number one spot—but Google keeps spurning your advances?

There could be a good reason for that. You could be trying to "dress up" your content too much, and it's falling flat with the Big G.

Right now, many marketers share a common fear:

"I'm afraid to write new content for our site—what if Google doesn't like it?"

This sounds like a needy person who is desperately trying to get someone to notice them. Instead of being authentic, they change everything about themselves to "fit in."

Part of that difficulty comes from the need to seduce Google. Instead of authentically writing great content—content that grabs their readers and doesn't let go—they focus instead on giving Google what they "think" it wants.

So sad.

Back in 2009, I wrote a post called, "SEO Copywriting Is Dead. Long Live SEO Content Marketing." During that time, a number of companies realized that low-quality content—and lots of it—would give them the search listings they wanted. The typical process was to identify keyphrases that may be relevant and hire an inexpensive (often offshore) writer to create gobs of articles for literally pennies.

Did this content convert or somehow contribute to sales goals? No. Was it written with a customer persona in mind? No.

In fact, much of this content didn't even read well. Keywords were repeated to the point of nonsense. Some of the sentences didn't make sense. A fifth-grade English teacher would have given it a big fat grade of "F."

It was solely created to get in Google's results-page pants.

Are You Sabotaging Your SEO Content?
It's true that spammy, keyphrase-stuffed content worked—for a while. (That's assuming your definition of "it worked" means it positioned in the top results.) Then, in 2011, an algorithmic update (code named: Panda) wiped "thin" content from the top spots. The first rollout of Panda affected 12 percent of U.S.-based sites (bit.ly/QsQUqG). Their rankings literally plummeted overnight—and so did their profits.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: