Affiliate Spotlight

A monthly online feature for Target Marketing readers (also running bimonthly in Target Marketing magazine's Nuts & Bolts department), Affiliate Spotlight introduces you to a variety of players on the affiliate marketing scene. Check back monthly for the lowdown from Google Affiliate Network's Dan Chiss on the fastest-growing and top-performing affiliates around.

CATALOG CHOICE
Name of affiliate/URL: Catalog Choice; www.catalogchoice.org/icatalogs
Type of publisher: Shopping & Promotions
About Catalog Choice: Catalog Choice is the nation’s largest contact preference service that strives to connect brands with consumers to reduce unwanted mail and go paperless. In an effort to promote paperless marketing and help advertisers increase their use of digital marketing tools, Catalog Choice has developed a distribution opportunity based on embeddable widgets. The widgets (“iCatalogs”), are brand-oriented paperless catalogs packed with products and deals from an advertiser’s product feed that allow consumers to browse, save items to a private “MyList”, share discoveries with friends, and/or purchase directly from an advertiser’s Web site.
Audience profile/demographics: Catalog Choice’s audience is made up of avid catalog shoppers and environmentally conscious consumers. Their 1.1 million registered members want to reduce clutter in their lives and help the environment by shopping online.
Top performing advertiser categories: The service launched in June with widgets from Crate and Barrel, Uncommon Goods, Plow & Hearth, Sierra Trading Post and many other major brands.
Seasonal Opportunities: iCatalogs can be updated in real time by advertisers to reflect seasonal trends.
Top things Catalog Choice needs from advertisers to drive success: Catalog Choice needs product data feeds with high quality photos; editorial content to supplement the product information; and exclusive and/or time-sensitive offers.
Dan's Digest: Catalog Choice puts consumers squarely in control of their catalog mailing preferences through a simple (and free) service. Having registered nearly 1.5 MM consumers through national media exposure, and partnered with over 500 catalogers, Catalog Choice is now focused on building a suite of tools for advertisers to retain and grow their relationships with customers online. For advertisers who embrace the social Web, but don’t have the resources to build their own tools or widgets, Catalog Choice may be a great partner.

SAVINGS.COM 
Name of affiliate/URL: Savings.com; www.savings.com
Type of publisher: Shopping and promotions
About Savings.com: Savings.com is a leading provider of the coupons, discounts and promotions on the Web. Some of the best deals available online are posted, rated and reviewed by the site’s members and coupon hunters. Savings.com currently offers more than 10,000 deals and coupons from more than 2,000 online advertisers.