Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

6 Ways to Integrate Social Media and Email Marketing

October 1, 2012 By Jennifer Wong
Get the Flash Player to see this rotator.
 
Instead of making email obsolete, the extensive use of social media has made email an even more valuable channel. Social media gives marketers another option for engaging with their communities and reduces "email fatigue." Leveraging social media also allows marketers to personalize the conversation and make it more targeted.

Below are six essential tactics marketers can use to integrate social media and email to improve their overall marketing results:

1. Use a Social Sign-on. Use a social sign-on on your forms to capture your prospects' email address to increase email subscription rates. Make it effortless for your visitors by allowing them to opt in via social networks with a click of a button.

2. Add Email Opt-in Offers to Updates. Add a direct call-to-action for prospects to sign up for your email newsletter in your mix of regularly tweeted content. Below are a few ideas to build your email list using Twitter:

  • Direct call to action (including benefits of joining) to sign up for emails from your company;
  • Gated content that requires a form completion before accessing the additional full version;
  • Sweepstakes, promotions and contests that require registration; and
  • Email-only promotions with a reminder to sign up for the email to participate in the exclusive offer.

3. Include Social Network Icons in Emails. Adding social network icons to your emails and allowing subscribers to share content will increase virility and will also maximize your reach per email. Include them in the header or footer to ensure they are bold and visible. By making your email content easily sharable, you can reach a new audience by tapping into your email subscribers' network. The more people who share your email, the more opportunity for other people to read your message and become subscribers.

4. Coordinate Marketing Channels for Integrated Marketing Campaigns. Engage with your community across email and social channels. When you add new opt-in subscribers from social media, follow up by sending them an email. Make sure you have tracking and analytics in place to help you understand in what channels your audience prefers to engage with your company/brand.

5. Add an Email Opt-in Form on Your Facebook Page. According to a Silverpop study, only 10 percent of brands currently use Facebook to increase email subscribers. This is a clear, low-hanging opportunity to turn your Facebook fans into new subscribers. You can either create a Facebook app with a form or simply create a Facebook post with a call to action to subscribe to your email newsletter.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SEARCH & SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: