5 Ways to Promote Viral Fundraising : By Britt Brouse, associate editor, Inside Direct Mail : Target Marketing

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	Oct  1, 2008
	
			5 Ways to Promote Viral Fundraising - By Britt Brouse, associate editor, <i>Inside Direct Mail</i>
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			It's contagious. It's bringing in new donors and extra funds. But it's unpredictable and hard to control. It's viral fundraising - when a story, e-mail, video, call to action or event catches fire online and is passed from person to person, creating a wave of response and giving. "It could be an e-mail. It could be a social network. It could be a video on YouTube. So when you use the term 'it went viral,' it merely means that people told their friends about it via word-of-mouth," explains Madeline Stanionis, CEO of Watershed, a San Francisco-based online fundraising and advocacy company.
		
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	http://www.targetmarketingmag.com/article/5-ways-promote-viral-fundraising-160096_1.html
	
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5 Ways to Promote Viral Fundraising By Britt Brouse, associate editor, Inside Direct Mail

E-mail this story to a friend/colleague...

5 Ways to Promote Viral Fundraising
By Britt Brouse, associate editor, Inside Direct Mail