E-commerce Link: Give It Some Juice

5 ways to grab attention with response-boosting emails

Philosophy’s emails are not cluttered. They include a snippet or introductory line in the pre-header of the email to support the subject line. In this example, the snippet is “philosophy friend, shop our shower gel collection and get one free when you buy two; plus, our mother’s day shop is on sale!” That’s a lot of information, but the offers are clearly stated.  

B-to-B marketer Action Bags capitalized on Mother’s Day with its subject line and offered readers valuable content in the form of a six-week plan available as a downloadable PDF. 

King Arthur Flour keeps email subscribers engaged with its e-newsletter by offering relevant baking content, such as recipes for sourdough bread and Caribbean rum cake.