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5 Trends in Direct Marketing Job-Hunting and Hiring

February 3, 2014 By Jerry Bernhart
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I believe that because of enduring economic and social forces, we are in the very early stages of a golden era of employment for those who sell and market products and services over the Web, and the battle is on to lure the best talent available.

What does this mean for job-seekers in the year to come? It means more and better offers, and abundant opportunities like we've never seen before.

Here are my top five forecasts for 2014:

5. More Multiple Offers
Back in the days of the Great Recession of 2008/2009, receiving just one job offer was something to brag about. How things have changed. Among actively looking candidates, those who are the most sought after now routinely get multiple offers. You know the ones I mean, the ones with proven track records who've moved the business forward everywhere they've been.

There's a message here for employers: Snooze, and you'll lose. When it comes to attracting and hiring top achievers in online marketing, time is your enemy. Drag your feet, and I can practically guarantee you'll lose them. A bird in the hand beats two in the bush any day, particularly when it comes to the best and brightest digital marketers. If you have a bird in the hand, and it's a bird you really want to hire, move quickly and make sure you make a highly competitive offer, which leads me to No. 4.

4. More Competitive Offers
I negotiated some amazing compensation packages this past year. In one situation, one of my clients extended an offer which included a 33 percent bump in salary, an increase that was almost unheard of just a few years ago. While this definitely represents the exception rather than the norm, there's no question that top candidates in recent years have benefited from what I call "salary creep" as the war for marketing talent has heated up, and I look for more of the same in 2014.

In fact, I look for those incremental increases to creep even higher. This trend is inexorable. Many companies have come to realize that the differential value created by the most talented digital and direct marketers, the ones who can reconceive the business and inspire people, can be enormous. Better talent makes a huge difference. Power is shifting from companies to the individual, and that's giving talented candidates more negotiating leverage than ever before.

 

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<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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MORE ON ONLINE MARKETING >>

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(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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