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5 Trends in Direct Marketing Job-Hunting and Hiring

February 3, 2014 By Jerry Bernhart
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I believe that because of enduring economic and social forces, we are in the very early stages of a golden era of employment for those who sell and market products and services over the Web, and the battle is on to lure the best talent available.

What does this mean for job-seekers in the year to come? It means more and better offers, and abundant opportunities like we've never seen before.

Here are my top five forecasts for 2014:

5. More Multiple Offers
Back in the days of the Great Recession of 2008/2009, receiving just one job offer was something to brag about. How things have changed. Among actively looking candidates, those who are the most sought after now routinely get multiple offers. You know the ones I mean, the ones with proven track records who've moved the business forward everywhere they've been.

There's a message here for employers: Snooze, and you'll lose. When it comes to attracting and hiring top achievers in online marketing, time is your enemy. Drag your feet, and I can practically guarantee you'll lose them. A bird in the hand beats two in the bush any day, particularly when it comes to the best and brightest digital marketers. If you have a bird in the hand, and it's a bird you really want to hire, move quickly and make sure you make a highly competitive offer, which leads me to No. 4.

4. More Competitive Offers
I negotiated some amazing compensation packages this past year. In one situation, one of my clients extended an offer which included a 33 percent bump in salary, an increase that was almost unheard of just a few years ago. While this definitely represents the exception rather than the norm, there's no question that top candidates in recent years have benefited from what I call "salary creep" as the war for marketing talent has heated up, and I look for more of the same in 2014.

In fact, I look for those incremental increases to creep even higher. This trend is inexorable. Many companies have come to realize that the differential value created by the most talented digital and direct marketers, the ones who can reconceive the business and inspire people, can be enormous. Better talent makes a huge difference. Power is shifting from companies to the individual, and that's giving talented candidates more negotiating leverage than ever before.

 

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