Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

5 Tips for Advertising on Social Networks

June 9, 2010 By Andrew Chang
Get the Flash Player to see this rotator.
 
Social networks like LinkedIn and Facebook are great places for marketers to connect with prospective customers through highly targeted pay-per-click advertising. But don't make the mistake of simply applying all of the same advertising rules that you've used successfully in your search marketing campaigns to your social media campaigns.

Here are some tips to make the most of your campaigns on social networks:
 
1. Select the right target audience. You're one of hundreds of companies, all trying to persuade potential customers to click on your ad and learn more about your company. By targeting people based on their job functions and interests, you can craft messages that resonate with each particular audience. Social networks make it easier than ever to target your audience, because people spend hours personalizing their profiles. Showing ads only to a particular audience based on profile information leads to higher quality clicks and leads.

On LinkedIn's advertising platform, called LinkedIn DirectAds, you can target customers by job function, industry and seniority level. If an accounting software company is interested in generating sales leads from accounting managers, DirectAds can be directed to only show ads to vice presidents of accounting departments. Similar rules apply on Facebook Ads, where the same accounting software firm could target people who have listed accounting as one of their "Likes and Interests."
 
2. Be visual. A picture says a thousand words and gives marketers an opportunity to communicate product offerings in a way text ads cannot. Most social networking sites allow the inclusion of a small image as part of an ad, which attracts the eye and makes that ad more effective than traditional text ads at drawing attention. Consider using recognizable logos in your ads. Or if you are a new company, choose images that are relevant to your product offering. An established university might include its logo when advertising continuing education programs to career changers, while a brand new catering company could use the image of a chef in a bright red apron.
 
3. Choose words that resonate. Online marketers are familiar with the basic rules for creating text-based ads: use clear language, pick keywords and phrases that are relevant to what you're offering, and include strong calls to action. These rules still apply on social networks, but you have the unique opportunity to choose words and phrases that may resonate with a specific target audience.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: