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5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season

November 26, 2012 By Laura Marriott
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These new ideas on how to incorporate QR Codes will help consumers interact and engage via QR call to action to purchase from their favorite marketers. Innovation is key to QR success and integration to boost adoption and encourage interaction.

Research has found that smartphones have reached more than 950 million consumers and QR Codes have grown by nearly 120 percent from this time last year. Holiday shoppers this season have powerful mobile devices at their fingertips and they want to leverage them to make their lives easier, especially to ease the chaos that inevitably comes with the holidays. Marketers who give their consumers this opportunity will bring consumers savings, drive loyalty and ultimately, increase sales.

Laura Marriott, CEO of Boulder, Colo.-based mobile barcode solution provider NeoMedia Technologies, Inc. Reach her at lmarriott@neom.com.
 

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