5 Keys to Remarkable Personalization

July 1, 2009 By Joe Boland, Assistant Editor, Target Marketing

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July 1, 2009

5 Keys to Remarkable  Personalization - By Joe Boland, Assistant Editor, <i>Target Marketing</i>----------------------------------------------------------
Personalization is a popular direct marketing tactic to help stand out among the clutter that enters consumers’ mailboxes and inboxes. But in today’s technologically advanced world, simple personalization doesn’t cut it anymore. “We follow the Seth Godin school: You have...
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http://www.targetmarketingmag.com/article/5-keys-remarkable-personalization-408960/1
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