5 Inspiring B2B Campaigns You Can Learn From
The first video from the series received more than 16,000 views on YouTube, and the other five episodes had similar traction. The videos are humorous, differentiating them from a regular video ad. They illustrate how important the main value propositions of Kinaxis are: simplicity, flexibility, quick deployment, easy upgrades, collaboration and rapid results. Each topic is demonstrated in a separate episode.
The five examples of powerful B2B campaigns illustrate that corporate marketing can be fun, innovative, and engaging. These successful campaigns use storytelling, thought leadership, and gamification to reach the brands’ audiences in more immediate ways. Some of them employ B2C tactics, while others embrace a different medium like video series.
This diversity of approaches shows that there is no reason to limit your marketing efforts: experimenting boldly is key. What’s your preferred way to craft an influential B2B campaign? We’d love to hear from you in the comments!
For the last 10 years I have been running a full service digital marketing agency, inSegment, an INC 5000 company serving premier clients and achieving awesome results. I am always working on startup ideas, serving on advisory boards and writing. I am married and the proud father of two talented daughters.