5 Inspiring B2B Campaigns You Can Learn From
Maersk Line is the largest company in the world that provides container shipping.
Crafting engaging marketing messages on such a technical topic is a difficult task, but Maersk Line managed to convey its message in an enticing and digestible format by adopting B2C methods for B2B marketing campaigns. This is a strong example of how to successfully present a somewhat dry subject in exciting ways.
The brand decided to go along an innovative path by crafting powerful social media campaigns on Facebook, LinkedIn, Twitter and Instagram. They took it a step further by experimenting with additional channels, including YouTube, Flickr and Tumblr. The results were impressive: Maersk Line managed to successfully boost its brand image and get closer to customers through the immediate communication style of social media.
For the last 10 years I have been running a full service digital marketing agency, inSegment, an INC 5000 company serving premier clients and achieving awesome results. I am always working on startup ideas, serving on advisory boards and writing. I am married and the proud father of two talented daughters.