5 Hiring Tips for Small Marketing Teams
One of the best ways to ensure your small marketing team is functioning at optimum efficiency is by recruiting and retaining employees who are multi-talented, high-output individuals. As you continue to search for that new team member who will be a spark plug for your business, it may seem as if you're searching for a needle in a haystack. Here are five hiring tips to identify who will be the right fit for your team, and then set them up for success.
Running a successful small marketing team is all about getting the most out of what you have — your products, services and, of course, people. You may not have the luxury of big budgets and a large staff, and stretching your resources is a difficult task, but it is a necessary one in order to accomplish your goals.
With a motivated and talented team on board, your firm is way more likely to attain success. From my point of view, obtaining and recruiting the ideal individuals is just as crucial as generating sales and managing finances. Here are five steps to help you draw out and recruit the best talent in the marketplace.
1. Ensure Potential Candidates Possess the Desired Qualities
Despite the fact that a candidate needs to possess the indispensable capabilities to execute the job competently, skills can be taught. A person’s work ethic, willingness to learn, adaptability and attitude are inherent..
Below are some of the seven most in-demand qualities. Identify the ones that are mos important to your business and hire for them.
- Leadership ability
2. Only Fish Where the Fish Are
Successful anglers know where all the good fishing spots are. Similarly, a successful talent hunt focuses on leveraged recruitment venues.
The first place to search for the ideal talent is within your own organization prior to hiring outside the firm. Does your firm have underutilized workers with talents that could be put to good use? Or do you have leadership training programs to develop your worker’s skills to promote within?
When hiring outside your firm, pursue a long-term strategy rather than waiting to employ only when you are desperate for help. This is something we strongly believe in. Build your firm’s reputation with a positive trajectory in your industry, so talented job hunters come to your firm on a regular basis.
Through positive word of mouth on the integrity and values of your organization in your industry, you’ll attract an ongoing stream of applications and inquiries, even when you're not looking to hire.
3. Clearly Outline the Job Role
Make sure to think about your job ad description keenly. Be accurate, clear, and extremely focused on what you desire; but also on what your firm is willing to offer to the right candidate.
Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”